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 deutscher fusions text

f u s i o n 

fusion is a publication that appears on the pages of diverse print media. Partners in its proliferating network include artists, curators, gallerists, academics and professionals, newspapers, magazines and journals, based in more than a dozen countries. 

fusion as a nomadic print-medium

fusion is made possible by a basic operative practice. The smallest units of publication, FUSIONpages, are printed individually on the pages of the profligate variety of pre-existing print media. In return for their free provision of space these media are offered a frictionless service: the FUSIONpages are transmitted to the media partner, ready for print and completely free of charge. Interviewees and writers, on the other hand, are provided with a free channel of public representation. 

fusion thus operates without a fixed publishing machinery or fixed medial space. Indeed, it operates from a nomadic editorial domicile. These are the means whereby it reaches a maximal measure of artistic flexibility, poly-disciplinarity and diversity of readership. 

By positioning itself on permanently altering media territories, it brings together the readerships of periodicals of the most varied orientations. To read an entire FUSIONissue, is to read one's way through an array of periodicals - a physical internet made of ink and paper. In this way it challenges the rigid castes of specialisations and media-constructed readerships - their preconceptions, discourses and ideologies. Through its innovative technologies of dissemination it is, quite naturally, a magazine for all. 

fusion as editorial nomadism

fusion's basic infrastructure was laid at its first editorial domicile in the context of the international exhibition "Social Machine - Money" (O.K-Centre for Contemporary Art, Linz). From this base it began to generate texts going out to periodicals in Germany, Russia, Lithuania, the Czech Republic, Turkey, Sweden and Austria. Participating periodicals have included, among others, the Viennese art magazines Springerin and Eikon International Journal for New Media and Photography, the daily newspaper ÖON in Linz, nu: The Nordic Art Review in Stockholm, the daily derStandard for Austria, and the daily taz (tageszeitung) in Germany. Parallel to its print publications, fusion's virtual domicile was constructed and inhabited at www.fusion.ok-centrum.at.

fusion is currently planning its upcoming editorial domicile at the Kunsthaus Bethanien in Berlin. This FUSIONissue is a partnership with the programme Gespräche that is taking place in the context of the 25th anniversary of this prominent institution. For this event a public discussion of 10 artists from Germany, Poland and Russia will be carried by fusion into the German, Polish and Russian media. 

The next stop is Russia where fusion is working in co-ordination with the International Art Fair Art-Moscow (16-21 May 2000). In the context of this FUSIONissue, the media organisations which have declared their interest (comprised of approximately 70 publications - 15 in Moscow, 35 in the regions, and 20 foreign periodicals) will be networked into the art fair and its attending fusion-organised conference. 

fusion as a laboratory in artistic practice

fusion is a venture into a field of interactions between artistic and medial practices. It is a polymorphic creature that lives by evolving markets, arenas for social play, fields of communication, circi of performance... 

...And as this interaction evolves, its participants realise their competences.  fusion is the re-appropriation of the underlying principles of market economic structures. The creation of a successful market takes the interests of multifarious autonomous agents and creates a network of mutually beneficial heteronomous exchange. This is our manifest practice.

And it is in this transparent structure, the structure of 'real world' artistic practice, that an investigation into the criteria of its symbolic economies becomes inescapable. fusion is thus a laboratory in which its participants and readers examine the modus vivendi of (medial) representation itself - the symbolic currencies of exchange. Just as fusion is a partner in these economies which cease to exist without success, it can only ever be understood through this inescapable by-product of its existence. 

The fusion editor

Alexander Sokolov